The Port Area has a vast range of businesses but even those who work in the port do not know all the businesses that are there. Currently, due to a lack of signage, some businesses are displaying their own sign boards to assist visitors locate them.

In order to enhance Attractiveness, the design and installation of branded wayfinding directional signage will be undertaken. This would help identify what businesses are present in each area and would make businesses more accessible for trade to the public and other businesses.

Way-finding will greatly improve the experience of business visitors to the area. Through the use of non-digital interpretation boards, map displays and better signage, visitors will be able to navigate their journey through the Port area to their destination.